Academic
SummerCurl
3rd place Hasbro toy design competition: An air-powered curling kit build for summer. Using water as a sliding surface, players blast inflatable stones down the lane for fast-paced, competitive action.
Project Type :
Individual
Industry :
Toy
Client :
Hasbro (sponsored)
Project Duration :
12 weeks
RESEARCH :
Through interviews with parents of 7–8 year olds, I found that kids gravitate toward fast, competitive play with quick wins and immediate feedback, heavily influenced by digital content and sports culture. At the same time, parents prefer compact, easy-to-store toys. These insights point toward a fast-paced, sport-inspired game that is engaging yet portable. At the same time, curling’s growing popularity shows strong appeal in strategy and sport culture, but its biggest limitation is that it requires ice. This revealed an opportunity to translate the excitement of curling into a fast-paced, portable game that can be played anywhere.
IDEATION :
FINAL DESIGN :
More Projects
NDA Projects
Academic
SummerCurl
3rd place Hasbro toy design competition: An air-powered curling kit build for summer. Using water as a sliding surface, players blast inflatable stones down the lane for fast-paced, competitive action.
Project Type :
Individual
Industry :
Toy
Client :
Hasbro (sponsored)
Project Duration :
12 weeks
RESEARCH :
Through interviews with parents of 7–8 year olds, I found that kids gravitate toward fast, competitive play with quick wins and immediate feedback, heavily influenced by digital content and sports culture. At the same time, parents prefer compact, easy-to-store toys. These insights point toward a fast-paced, sport-inspired game that is engaging yet portable. At the same time, curling’s growing popularity shows strong appeal in strategy and sport culture, but its biggest limitation is that it requires ice. This revealed an opportunity to translate the excitement of curling into a fast-paced, portable game that can be played anywhere.
IDEATION :
FINAL DESIGN :
More Projects
NDA Projects
Academic
SummerCurl
3rd place Hasbro toy design competition: An air-powered curling kit build for summer. Using water as a sliding surface, players blast inflatable stones down the lane for fast-paced, competitive action.
Project Type :
Individual
Industry :
Toy
Client :
Hasbro (sponsored)
Project Duration :
12 weeks
RESEARCH :
Through interviews with parents of 7–8 year olds, I found that kids gravitate toward fast, competitive play with quick wins and immediate feedback, heavily influenced by digital content and sports culture. At the same time, parents prefer compact, easy-to-store toys. These insights point toward a fast-paced, sport-inspired game that is engaging yet portable. At the same time, curling’s growing popularity shows strong appeal in strategy and sport culture, but its biggest limitation is that it requires ice. This revealed an opportunity to translate the excitement of curling into a fast-paced, portable game that can be played anywhere.
IDEATION :
FINAL DESIGN :